I was commissioned to design a point of sale app for a prospective health food chain - Herb & Leaf. Starting with a single sheet of branding, I built a sleek, modern UX around established colors, logo, and typography.

Initially, the project was scoped to be a wireframe prototype for pitch meetings. As conversations evolved, we decided a video of an end-to-end user flow (designed in Illustrator, animated in After Effects) was the best approach to marketing the concept.

Herb & Leaf combines gaming, usability, and unique approaches to design to create an engaging customer experience that thinks outside the burger box and argues healthy fast food is a viable option.